About
What Makes Our Cookie Franchise Business…the BEST
What We Stand For
Our Brand
Beverly Ann’s Cookies isn’t just a cookie truck—it’s a warm, nostalgic experience built on connection, comfort, and simple joys. Designed to bring people together wherever they are, our brand feels welcoming, familiar, and effortlessly joyful.
While some dessert concepts focus on novelty or over-the-top indulgence, we believe the best treats are the ones that feel like home. That’s why we focus on heartfelt service and timeless flavors, delivering warm cookies and sweet moments—whether at a lively celebration or a quiet neighborhood gathering.
The name Beverly Ann’s honors the spirit of Beverly, whose kitchen was known for bringing people together. Through baking, she created a place where family gathered, stories were shared, and traditions were passed down.
Today, Beverly Ann’s carries that legacy forward – serving warm cookies and creating the same welcome moments wherever our trucks go.
Our mission is simple:
Bring people together, one cookie at a time.
Then
Born from the warmth of family traditions and inspired by Beverly’s legendary “cookie bake” days, Beverly Ann’s Cookies launched in 2025 with a mission to bring joy and nostalgia to communities through warm, fresh cookies.
Building on the success of mobile food pioneers Kona Ice and Travelin’ Tom’s, the brand quickly established a turnkey franchise model, combining proven systems, innovative cookie truck design, and a focus on meaningful customer experiences.
Now
Today, Beverly Ann’s Cookie Truck offers a fully turnkey franchise opportunity designed to make owning a mobile cookie business simple. Our GRM and GRT cookie trucks and trailers are supported by proprietary software, streamlined operations, and comprehensive marketing and operational support. This system allows franchisees to efficiently serve fresh, warm cookies at festivals, schools, corporate events, and neighborhood gatherings.
As the brand grows nationwide, our mission remains the same: bringing people together, one cookie at a time. The future of mobile desserts is here — are you ready to roll with Beverly Ann’s?
Mission & Values
Why Beverly Ann’s?
For our founder, Tony Lamb, Beverly Ann’s is more than a business – it’s a tribute to his mother, Beverly, and the traditions she created in their home.
Each year, Beverly brought family together for a special “cookie bake,” filling the kitchen with laughter, flour-dusted countertops, and the comforting smell of fresh cookies. Those moments became the foundation of Tony’s belief that food has a unique way of bringing people together.
Beverly Ann’s Cookie Truck carries that tradition forward by delivering warm cookies and genuine hospitality wherever the truck goes.
We keep things simple: fresh cookies, friendly service, and an experience that reminds people of home.
Roll Brands University
Our 3-day immersive Roll Brands University provides franchise owners with hands-on training to prepare them for running a successful mobile cookie business.
Franchisees learn everything from cookie preparation and baking techniques to marketing strategies, equipment maintenance, customer experience, and business operations.
By the end of training, owners leave with the knowledge and confidence to deliver the warm, nostalgic Beverly Ann’s experience in their own communities.
Franchisee Support
Beverly Ann’s provides a robust support network designed to help franchisees grow and thrive.
Owners have access to ongoing online training modules, experienced operator mentors, and dedicated teams for marketing, software, and technical support. Equipment tutorials and operational resources are available on demand, ensuring help is always within reach.
From day-to-day questions to long-term business growth, our team is committed to helping franchise owners succeed.
The GRM
At the center of the Beverly Ann’s experience is the GRM, a visually striking mobile unit designed for efficiency and customer engagement.
Each truck features a premium retro-inspired wrap, digital menu displays, warm cookie showcases, and thoughtfully designed interior built for high-volume service.
Engineered for reliability and built in the USA, the GRM allows franchise owners to deliver warm cookies and memorable experiences wherever their community gathers.
Start Your Own Cookie Truck Business Today!
If you’re ready to build a business centered around warm cookies, community connection, and a proven franchise system, Beverly Ann’s may be the perfect opportunity.
Explore the opportunity and learn how you can bring the Beverly Ann’s cookie truck to your community.