Beverly Ann’s Truck Franchising FAQs

Thinking about starting a cookie truck business? You’re in the right place!

Whether you’re curious about the costs of opening a cookie truck, what it takes to run a Beverly Ann’s franchise, or how to apply, we’ve got the answers.

Below, you’ll find everything you need to know about owning a Beverly Ann’s Cookie Truck – from startup costs and franchise requirements to our proven systems, hands-on training, and ongoing support every step of the way.

Ready to bring warm cookies and smiles to your community? Let’s get started.

How is a cookie truck different from starting a brick-and-mortar cookie shop?

A Beverly Ann’s Cookie Truck gives you the freedom and flexibility to serve fresh, warm cookies anywhere – festivals, schools, corporate events, private parties, and more – without the high overhead of a brick-and-mortar location. You can adapt your schedule, test multiple locations, and reach a broader audience while keeping operations lean and efficient.

Why should I franchise with Beverly Ann’s?

Beverly Ann’s combines a beloved, nostalgic product with a proven mobile business model. Our franchisees benefit from:

  • Turnkey systems designed for fast, efficient service
  • Hands-on Culinary Class training
  • Full marketing, operational, and technology support
  • Low startup costs and a predictable royalty structure
  • A brand built on connection, warmth, and nostalgia
In short, we provide the tools and guidance so you can focus on growing your business while delighting customers with warm cookies and memorable experiences.
What are the requirements to buy a Beverly Ann’s franchise?

We’re looking for entrepreneurs who are committed, hands-on, and passionate about creating great customer experiences. Key requirements include:

  • Strong personal commitment to your business
  • Owner/operator mentality with the ability to manage a small team
  • Dedication to high-quality service and brand standards
  • Recommended liquidity of $30,000–$40,000 to cover startup costs
No prior food service experience is required – just a desire to own a business and bring smiles to your community.
What kind of training and support do I receive as a new franchisee?

Beverly Ann’s franchisees attend a three-day immersive Roll Brands University designed to provide hands-on experience in running a mobile cookie business. The training covers cookie preparation and baking, equipment operation, food safety, marketing, customer experience, and core business management practices. Franchisees also learn from seasoned operators while developing sales, networking, operational, and financial management skills. With this comprehensive training and ongoing support, you’ll leave ready to launch confidently and grow your business – all while joining the Beverly Ann’s family.

Do I need previous experience in the food industry to own a truck?

No experience is required — our training and support teach you everything from cookie preparation to running daily operations and marketing your business. We’re looking for passionate, driven individuals ready to lead a team, take charge of their own business, and bring warm cookies and smiles to their community. Franchisees come from all kinds of backgrounds, from retail and hospitality to insurance and more. Check out their stories to see how they turned their love for cookies into a thriving business.

How much does it cost to open a Beverly Anns Cookie Truck franchise?


Cost to Open a Beverly Ann’s Truck:

  • $15,000 Franchise Fee
  • $147,451 Truck
  • $95,753 Trailer
  • Total Estimated Initial Investment Ranges from $118,638 – $247,131

Optional Financing:

Once your deposit is received and credit is approved, Beverly Anns’s can assist with financing options through our strategic lenders.

Annual Royalties: 

  • $3,000 for years 1-2
  • $4,000 for years 3-6
  • $5,000 for years 7-10

For a full list of fees, investors should refer to our Franchise Disclosure Agreement (FDD).

What territories are available for me to start a cookie food truck?

Our territories are designed to support strong growth, each covering 150,000 people. We focus on geographic continuity and population size to ensure your mobile cookie business has a solid foundation to thrive. Availability varies by region, so reach out to see what’s open near you!

Can I own more than one Beverly Anns Cookie Truck?

Yes! Many franchisees expand to multiple trucks once they are successfully operating their first location. Our systems, training, and support are designed to help franchisees scale efficiently.

How do I find events or locations to park my truck?
We call this “event mining” — and it’s a skill we’ve built proven strategies and dedicated curriculum around. During your training at Roll Brands University, you’ll learn how to identify the best opportunities, build relationships, and create a steady stream of events. Thanks to our versatile cookie menu and hand-dipped ice cream offerings, there’s no shortage of opportunities. Whether you’re serving a bustling city or a small-town community, Beverly Ann’s Cookie Trucks are a hit at virtually any event: schools, sports tournaments, private parties, corporate functions, festivals, fairs, and more.
How do I start my own Beverly Ann’s Cookie Truck location? What is the franchisee application process?

Ready to start your own cookie truck and join the Beverly Anns family? Here’s how to buy a franchise and what to expect during the process:


  • Gather information: Take a look around our website – there’s plenty of information to gather and digest.
  • Contact us: After you’ve checked things out, fill out our interest form and a Beverly Ann’s representative will contact you.
  • How long does it take to get up and running after signing a franchise agreement?

    One of the best parts of our model is the flexibility it offers – you truly get to move at your own speed. Once you’re approved, attend the Roll Brands University, and drive your truck home, it’s all about what works best for you. Some franchisees are ready to hit the ground running and book their first event the very next day. Others prefer a more methodical approach, taking 30 days or so to get fully dialed in. Either way, we’re here to support your timeline and help set you up for success – at whatever pace feels right for you.

    GOT YOUR QUESTIONS ANSWERED?

    It’s Time To Bake Your Own Success!

    Fill out the interest form now to start your Beverly Anns Cookie Truck franchise journey!